Aquatech China Leading07/07/2009 |
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| The second edition of Aquatech China reconfirms the show as the largest water technology show in China. No less than 502 exhibitors and 17,533 visitors from 72 countries were brought together in the Shanghai Exhibition Centre, which was the centre of the water world in South East Asia from 3rd to 5th June 2009. |
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A marketing campaign and the faith of the industry in the growth potential of the water sector in China have contributed to the success of the event. The International Networking Zone, Innovation Product Display zone and various conferences completed the exhibition programme and showed that the exhibition for process, drinking and waste water has matured to a high quality, global event. Aquatech China has become more international and more professional. The next edition will take place from 2nd June up to and including 4th June 2010, in the Shanghai Exhibition Centre.
The vibrant and energetic atmosphere at the trade show floor contributed to the overall positive attitude of visitors and exhibitors, even in these times of economic hardship.
Promising market Aquatech China was well-visited and demonstrated the promise of the Chinese water market for the future. Building on the success of the first edition of Aquatech China, a wide-ranging marketing campaign incorporating market research, an international advertising campaign, direct mailings both within China and the world over as well as telemarketing made sure that water professionals came to visit the show in large numbers. The campaign, never seen before in the industry, deployed every means possible to reach out to both Chinese and international visitors. The pioneering approach lead to great success and brought in 25% more visitors than before.
Record growth Aquatech China 2009 offered a complete insight into the world of water and it's business opportunities. The latest products, services and solutions were put on display by 502 exhibitors from 25 countries. A record growth of 73% which demonstrates the belief in the positive outlook for the industry. For the first time, Aquatech China featured the International Networking Zone which was a great hit and will surely be repeated next time. The show grew 40% in terms of square meters and 25% in terms of visitors.
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