Back to the Future; Water Strategy in 2030

The IWW takes place at Amsterdam RAI Exhibition & Convention Centre, the Netherlands, and throughout Amsterdam and the Netherlands from 29^th October 2011 up to and including 4^th November 2011.

In an inspiring and interactive session the four leaders (Akzo Nobel, DSM, Shell and Unilever) together with leaders of the water industry (Arcadis/Malcolm Pirnie, Dow Water Solutions and Amiad) will take place in the panel that will lead the discussion on how to make the best and most efficient use of available water resources in the years leading up to 2030. How to treat water in the production process, and maybe even more importantly, how to deal with waste water and the re-use of water.

In "Back Casting", looking back from 2030, the industrial leaders will present how they have been very successful with the continuous development of their water strategy. First by defining the success, then looking at the innovation, technology developments, partnerships and legislation that have enabled this.

The solutions of the panel discussion will be taken to the next International Water Week ensuring that manufacturing industry can determine, together with the water sector, the way forward to a sustainable future and to closing the water cycle in the long run.

On the Industrial Leaders Forum panel are: Akzo Nobel: to be confirmed; DSM: Robert Claassen, global manufacturing director; Shell: Gerald Schotman, executive vice president Innovation, R&D and Chief Technology Officer; Unilever: Hans Droge, senior vice president Research & Development. The water industry will be represented by Acardis/Malcolm Pirnie: Bill Dee, global director Water; Dow Water Solutions: Snehal Desai, global marketing director; Amiad: Arik Dayan, CEO. The forum will be hosted by Menno Holterman.