Smart Water for Green Schools

In Africa two out of five people live without adequate water supply systems needed for basic sanitation and hygiene. The building of reliable and long-lasting rainwater harvesting systems and ecological latrines in schools are cost effective and efficient means to secure water supplies and improve water sanitation for an entire school community.

Today 45% of the land surface is covered by river basins that are shared by more than one country and 40% of the world's population resides within internationally shared river basins. Providing water and sanitation services to schools is an important step to engage children and communities in improving their water security and maintaining their role as guardians of healthy and vital river ecosystems.

"Pureology's support for this project stems from one of the central aims of the partnership, namely to garner support for select initiatives relating to conservation of water, a resource that salon professionals make use of," observed Nathalie Tang, Vice President and General Manager of Pureology worldwide. "In addition, the partnership aims to help encourage salon professionals to support sustainable practices and generate awareness of GCI projects, spreading this message to their clients."

This announcement comes in the run-up to World Water Day, held annually on the 22nd of March and is closely aligned with this year's UN selected theme "Clean Water for a Healthy World." With less than 1% of the world's freshwater accessible for human use, the Green Cross National Offices and Pureology are planning events around the world to highlight the importance of water conservation and the concept of celebrating World Water Day every day. Pureology salons will be educated on how to adopt habits to conserve water and will pass this message onto their clients.
"Every day should be world water day. We are happy to work with Pureology to help foster a more sustainable planet. By protecting water resources we protect ourselves," said Green Cross France Chairman, Jean-Michel Cousteau.

The first initiative ahead of World Water Day that Pureology and GCI have started is the fundraising campaign for Smart Water for Green Schools. A special edition of a Pureology-GCI water bottle will be available in select Pureology salons. The bottle is designed by SIGG, a company specialising in reusable water bottles. This is especially important given that less than 20% of the world's plastic water bottles are actually recycled. In the US it is estimated that over 100 million plastic bottles end up in rubbish bins or landfills every day.