Aquawareness, a new European Water Partnership (EWP) initiative, aims at: changing behaviour and practices; shaping and integrating water into policy and strategy agendas; and creating a water saving and efficiency culture among decision-makers, consumers, industrial and agricultural users. Aquawareness is composed of the European Water Awareness Raising Programme, which will prepare the Water Stewardship Programme.

The Water Stewardship Programme is developing principles of advanced water management that will be adopted by a wide range of key stakeholders and help promote sustainable water practices globally. It relies on an independently varied and voluntary system which, when agreed upon by public and private actors, will complement the existing legal framework.