The importance of water is appearing ever increasingly on policy and business agendas. Water is essential to life - it is also a prerequisite for doing business, especially in sectors such as energy, transport, agriculture, (food) industry and tourism. Water challenges are growing around the world; a considerable part of the world's population lives in water-scarce countries and large areas of coasts and riversides face an increasing risk of flooding. Climate change further aggravates these challenges. The solution to these problems lies in (scientific) research and technology, and successfully implementing these under demanding circumstances.

Profile

WaterLink International, the platform for best practices and technical solutions in water management, is dedicated to providing news, resources and links to (scientific) research results, new techniques arising from (scientific) research, implementation of these techniques and examples of technical applications. Further it wishes to facilitate a platform where examples of best practice and practical experience can be exchanged.

The website and its related weekly newsletter bring together information on techniques, implementation methods, practical experience and best practice.

Subscription to the e-newsletter is free and can be arranged through the website.

Reader Survey

Read in more than 120 countries, WaterLink International has established itself as a truly worldwide platform. According to the Net Promotor Score (NPS) survey taken amongst the newsletter readers at the end of 2009, 85% declared that they would recommend the website and newsletter to a friend or colleague.

Recent reader survey also showed a very detailed profile of our readers, as they gave their position and business sector. They also informed us about their investment plans for the coming year including what eff ect they have on decision-making.

Geographical Breakout Readers

For more information contact our accounts manager Victor van Essen.

Online Advertising

Online advertising provides an eff ective way to communicate with your (potential) customers and buyers. The frequent appearance of the website (updated daily) and newsletter (sent out weekly) mean you can easily establish and build contact with your target group within a short period of time. This is very favourable for brand awareness and call-to-action campaigns. Online advertising is recommended as single-approach media, but also as a complementary to other traditional media instruments; online advertising puts you in contact with those additional (potential) customers and buyers not reached through other media.

Website

The WaterLink International website, http://www.waterlink-international.com/ offers various ways to facilitate communication with its visitors, all depending on your campaign goals. Are these branding or call to action? A visual advertisement on the leaderboard or in the rectangle position will draw the desired attention. If your goal is to inform or call to action, a logo link or advertorial might be considered.

The WaterLink International website allows you to place a banner at a specific section of the page with a link to your own website. Such a link may be placed on the website in any of the various sections.

* In case of a Flash banner, please include a back-up .gif together with .swf file

Leaderboard

Page-wide advertisement, very visible, shown directly

below header. 728 x 90 pixels, gif/swf fi le, max 49kb

Rectangle

Prominent large advertisement, right-hand side of page,

above fold. 336 x 280 pixels, gif/swf fi le, max 49kb

Button Banner

Advertisement on left-hand side of page. 120 x 60 pixels, gif/swf fi le, max 49kb

Logo Link

Logo in combination with short text message. Logo 60 x 30 pixels,

company name and slogan, each 40 characters

Advertorial

Text message with look and feel of editorial piece. Text of max 200

characters, image 70 x 70 pixels of logo 100 x 50 pixels, url landing

page

Job ads Online

Per month: EUR 345

E-newsletter

The bi-weekly newsletter informs its subscribers on current news developments and most relevant information for that periode. It off ers dominant and exclusive advertising opportunities in close proximity to editorial content. Depending on your campaign goals, you can choose a full banner, box banner or advertorial to reach your target group, create brand awareness or call to action.

Advertorial

Text message with look and feel of editorial. Also suitable for events

and job vacancies. Text of max 700 characters, image 70 x70 pixels

of logo 100 x 50 pixels, url landing page

Full Banner

Wide advertisement, very visible, shown directly below header or

embedded in content. 468 x 60 pixels, gif fi le, max 49kb

Box Banner

Advertisement on right-hand side of page. 120 x 90 pixels, gif fi le,

max 49kb

Electronic Mailing

This Geomares Publishing service allows you to send your electronic mailing directly

to the in-boxes of newsletter subscribers, targeted according to your wishes. Using

this service enables you to immediately spread your message worldwide. This service

is available at competitive prices.

For more information on advertisement options, please contact Victor van Essen.

Submit Press Releases

WaterLink International welcomes contributions and information on:

- new products or product updates introduced to the market

- research papers/white papers

- articles on technical applications

- development of new techniques

- innovative and/or international projects

- partnerships, mergers, takeovers

- dealer appointments

- management changes

- extensions to/changes of/new premises

- international educational courses and lectures

- recently published books and reports.

Requirements

Minimal 100-150 words with a photograph or other illustration (and description). Illustrations may include photographs, graphics and diagrams in TIFF, JPEG, GIF or BMP. Contributions and any further queries can be directed to Joost Boers at pressreleases@geomares.nl